The Ps&Qs of the ISB

摘要

Marketing-types have a formula for business. They call it the marketing mix, and this involves price, promotion, place and product. In the hugely competitive in-store bakery (ISB) market the battleground has often been in price and promotion. However, with the downturn's grip continuing to tighten, it seems the major supermarkets, and some of the smaller operators, have shifted attention to the third and fourth of the four Ps and are increasingly looking at place and product.