Two of the biggest retailers in the UK recently had a Twitter war of words over the most contentious of subjects - yum yums. Or, more specifically, whose were better. The school playground-style exchanging of insults, all started when Scottish radio DJ Ruairidh Tait tweeted about the fact he was hungry and contemplating a yum yum. "Whose yum yums are better; @ GreggstheBakers or @UKTesco? I'm hungry!" he asked, throwing down the gauntlet to both firms to battle it out for his custom.
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