Innovation and investment

摘要

Despite the ongoing and lamentable decline of traditional bread sales, Neil Campbell, managing director (pictured), is adamant that it will remain the overall leader of the sector. He said: "If you go back five years, then bread made up 70-80% of the business. Now, it is more like 50%, but I don't think it will decline as much.That is why launching items like Sandwich Thins is so important. We are investing money and staying ahead of the trends."