Hovis revamps Seeded and Granary lines

摘要

Hovis is relaunching its Seeded and Granary ranges, in what it calls its biggest campaign since the new ownership. This signals the start of a "wave of activity" for the brand before the end of the year. It is the firm's biggest marketing drive since Hovis became owned by a joint venture between The Gores Group and Premier Foods. The Hovis Seeded and Granary ranges will be rolled out with new packaging designs, and will be supported by print advertising and a shopper media campaign.