Nestle launches £14 customisable KitKat

摘要

Consumers will be able to create their own premium KitKats, using the first direct-to-consumer service from Nestle Confectionery. Called KitKat Chocolatory, the service enables consumers to visit the 'Create Your Break' online store and design an eight-finger KitKat from four types of chocolate and 14 ingredients. Nestle said around 1,500 different flavour combinations could be produced. The consumer can also personalise the packaging before the KitKat is handmade and delivered. Pricing for the web shop is to be confirmed, but is likely to be around £14.