Diageo uses VR to push drink driving message home

摘要

Diageo has launched an immersive virtual reality (VR) experience that allows users to "see, hear and feel" a fatal drunk driving collision as part of its efforts to tackle drink driving. The drink-driving limit in England, Wales and Northern Ireland is currently 80mg/100ml, the second highest in Europe. Named "Decisions", the VR experience puts consumers in front seat of a drunk driving collision with the aim of meaningfully impacting consumers about the importance of responsible decision-making when drinking.