BrewDog's 'spoof Aldi beer to stock in 2,000 German Aldi stores with a tree planted for every sale

摘要

Last year, BrewDog created a 'spoof Aldi beer in response to the retailer selling a 'copycat' of the brewer's famous Punk IPA. Aldi UK then sold the 'spoof beer in stores. Now, the beers will be sold in 2,000 German Aldi stores too, with a tree planted for every case sold. BrewDog's CEO and co-founder, James Watt, has announced that Brewdog's "fake" Aldi beer - intended as a response to the discount retailer making its own 'copycat' version of the brewery's PUNK IPA -will now be sold in 2,000 Aldi stores in Germany, as well as the UK. The best news? For every case of the spoof beer that is sold, a tree is planted in the "BrewDog Forest".