Molson Coors announces revitalization plan

摘要

Denver and Montreal: Molson Coors Brewing Company has announced a new revitalization plan intended to achieve consistent top-line growth by improving efficiency and unlocking resources to reinvest in the business. The strategy was announced by new Molson Coors president and chief executive officer, Gavin Hattersley. "Our business is at an inflection point. We can continue down the path we've been on for several years now, or we can make the significant and difficult changes necessary to get back on the right track," said Hattersley. "Our revitalization plan is designed to streamline the company, move faster, and free up resources to invest in our brands and our capabilities. Through it, we will create a brighter future for Molson Coors."