The going gets tougher for hop suppliers

摘要

Since 2006 the world hop industry has been on a rollercoaster ride. In the course of a few years only the market for hops has gone from under-supply to over-supply. As a result, the pressure on growers to abandon hop gardens will continue rise. Stephan Barth, Managing Partner of Joh. Barth & Sohn, Germanys major provider of hop-related services, at a recent press conference called a spade a spade and advised hop growers: "There is no point in producing hops for a market that will not buy them."