Editor's Background Note: Tropicana is the world's only global juice business. Founded over 50 years ago, the company has eight internal manufacturing locations, over 190,000 outlets, produces 144 million cases a year of juice, has 5,200 employees and operates in multiple countries throughout Europe, Asia and North and South America. All of this is strategically guided from the headquarters in Florida, and over the past half decade has seen a transformation of how it does business in terms of packaging and packaging graphics. Dan Davidson is the senior manager of the department that is responsible for packaging graphics, and his vision and goal has been to create a department that can design and coordinate graphics for a global enterprise using digital technology currently available. For more on Tropicana, see the side bar on page 27 or go to the Tropicana website.
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