When it comes to beverage flavors, there are perennial favorites that defy trends and stand the test of time. Colas still hold the top spot in the carbonated soft drink market thanks to their mysterious universal appeal, and orange, lemon-lime and other citrus flavors remain the top non-cola options for consumers around the globe. But beyond these old standbys are the flavor trends that shape beverage product innovation—some destined to become new standards and others nothing more than a passing fad.
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