Breakout Flavors

摘要

As the health and wellness trend continues to drive beverage development, flavors that embrace a "good for you" positioning are emerging as the latest flavor trends. Exotic and superfruit flavors, florals and tea flavors are gaining ground in a range of beverage categories as consumers become more adventurous. According to Suzanne Niekrasz, director of marketing communication, Robertet Flavors Inc., despite the current economic climate and decreased consumer spending, consumers are still willing to pamper themselves with little luxuries and this translates into a desire for "specialty" flavors from foreign locales and exotic flavors that appeal to a sense of adventure. At the same time, natural flavors also are in demand, tying in with the growth of clean label beverages.