Going from being a top beverage company executive to running a start-up can be a surprisingly tall order. Fortunately, Mike Weinstein, former Snapple Beverage Group chief executive officer, and Brian O'Byrne, former Yoo-Hoo/Orangina Co. chief executive, are up to the challenge. Collectively, the pair, who met while working together at Cadbury Schweppes, marketed beverage brands including Snapple, Yoo-Hoo, Mistic, A&W, Stewart's, Orangina, Squirt, Vernor's, RC and Diet Rite. But after taking early retirement, both were itching for a new challenge. They partnered to form INOV8 Beverage Co. LLC in January 2005.
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