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CREATIVE PARTNERSHIPS

机译:创新合作

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Last year saw giant beer company mergers, but America's craft brewers have been doing a little partnering of their own on more creative terms.rn"One interesting thing about the craft brewing industry is that people play well with others," says Paul Gatza, director of the Brewers Association, Boulder, Colo. "They don't really see, in many cases, their fellow brewers as competition as much as everyone trying to build the pie a little bigger so more people get to enjoy craft beer."rnOne of those partnerships took shape last fall, with a collaboration between New Belgium Brewing, Fort Collins, Colo., and Elysian Brewing, Seattle. The brewers agreed to produce beer in each other's facilities, and created a new beer series called The Trip.
机译:去年看到了大型啤酒公司的合并,但美国的精酿啤酒商一直在以更具创造力的方式进行自己的合作。rn“精酿啤酒行业的一件有趣的事情是,人们与他人的处境融洽,” Paul Gatza董事说。 “在很多情况下,他们并没有看到他们的啤酒酿造商的竞争能像每个试图制造更大馅饼的人那样具有竞争性,因此更多的人开始享受精酿啤酒。” rn这些合作伙伴关系是在去年秋天由新比利时酿酒公司(位于科罗拉多州柯林斯堡)和西雅图的Elysian酿酒公司之间建立的。啤酒商同意在彼此的工厂中生产啤酒,并创建了一个新的啤酒系列,称为The Trip。

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    《Beverage industry》 |2009年第4期|26-26|共1页
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