SymphonyIRI examines the male shopper

摘要

SymphonylRI Group, Chicago, recently studied the male shopper and found that while there are several attitudinal and behavioral similarities with female shopper behavior, there are several important distinct differences."Our research shatters the stereotype of clueless men wandering around a grocery store/' said John Mclndoe, senior vice president of marketing for SymphonylRI, in a statement. "During the recent recession, men adopted money-saving strategies that point to a deliberate and well thought out grocery purchase processes that are worth noting, so that CPG marketers can connect with male shoppers more effectively."