BEVERAGE SOCIAL BUTTERFLIES

摘要

Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands. Luckily, many of these conversations are becoming public knowledge thanks to social media. According to a survey by InSites Consulting, 61 percent of U.S. companies listen to consumer conversations on social media, and 83 percent respond to questions and complaints via social media.