Innova reports top trends of 2014

摘要

Innova Market Insights, the Netherlands, released its Top 10 list of the latest trends impacting the food and beverage industries. Its Top 10 trends list is the culmination of ongoing analysis of trends and developments in new product launch activity worldwide. Highlights from the 2014 Top 10 food and beverage trends include: "Waste Not, Want Not," "You Can Trust Us," "Simpler Pleasures," "Look Out For The Small Guy," and "Health Is More Wholistic." For some time now, the industry has focused on manufacturers' sustainability efforts and more recently has concentrated those efforts on reducing food loss or waste wherever possible, following the "Waste Not, Want Not" trend, Innova says. Food loss during production and food waste at the retailer and consumer end of the supply chain will be heavily scrutinized in the next year, it projects. Ingredients derived from the waste stream also will hold enormous potential, it notes.