Hamilton, Bermuda-based Bacardi Limited acquired St-Germain, the super-premium elderflower liqueur brand previously owned by Cooper Spirits International, New York. Robert Cooper, the creator of St-Germain and president of The Cooper Spirits Co., will continue to support the liqueur label, working hand-in-hand with Bacardi and bartenders around the world to continue to build the brand, the company says. This acquisition enhances the Bacardi portfolio with "one of the most influential cocktail components introduced in the last decade," according to a December 2009 New York Times article. Bacardi says it plans to continue the bartender development and recognition programs, including L'Equipe St-Germain, its bar trade support program, developed by Cooper to help the brand continue to flourish globally.
展开▼
