Brewing up a business storm

摘要

To this day, mike and lisa hinckley, founders of san diego-based craft brewery Green Flash Brewing Co. take every measure they can to keep their beer-first philosophy at the heart of all they do. Established in 2002 as an independent craft brewery, the firm achieved great success with the launch of its WestCoast IPA. Soon after, the Hinckleys formulated a plan that involved expanding their product range and distribution network to help them take advantage of the growing taste for artisan beers in the United States. Although their existing manufacturing management system had worked well when just one product was being produced, it provided neither the flexibility nor the functionality to support the firm's ambition.