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Will big data cause big problems?

机译:大数据会引起大问题吗?

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Big data is the new gold in banking, but could it threaten the very foundations of the industry? High-powered computers that can process vast amounts of information, including unstructured data such as e-mails and social media, are having a huge impact on banking. First, by detecting many more patterns in the data than was previously possible, they are proving adept at fighting fraud. Second, using the same techniques they can do much more than simply credit score cus- tomers. They can map behaviours that both improve their lending but also allow them to sell additional products - by detecting, for example, when changes in lifestyle might warrant the offering of new savings accounts and mortgages. On the wholesale side, analysis of transactions data can provide business intelligence, such as where a company should open its next operation. This data can be sold as an additional client service.
机译:大数据是银行业的新黄金,但是它会威胁到该行业的基础吗?能够处理大量信息(包括非结构化数据,例如电子邮件和社交媒体)的高性能计算机,对银行业产生了巨大影响。首先,通过检测数据中比以前可能更多的模式,他们被证明擅长于打击欺诈。其次,使用相同的技术,他们所要做的不仅仅是简单的信用评分客户。他们可以绘制既可以改善借贷又可以出售其他产品的行为的图表-例如,通过检测生活方式的改变何时可能需要提供新的储蓄帐户和抵押来实现。在批发方面,对交易数据的分析可以提供商业智能,例如公司应该在哪里开设下一个业务。可以将这些数据作为附加的客户服务出售。

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    《The banker》 |2013年第1051期|6-6|共1页
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  • 入库时间 2022-08-17 23:42:40

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