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Marketers join the blogging dialogue

机译:营销人员加入博客对话

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If you don't believe in the flower of Weblogs, ask Dan Rather. The CBS anchorman found his journalistic reputation in tatters after several blogs helped expose as forgeries the documents Rather used on a "60 Minutes" report questioning President George W. Bush's National Guard service. Bicycle lock manufacturer Kryptonite also had a first-hand experience with the nascent power of Weblogs after bloggers played a big role in exposing how one of its locks could be picked with a ballpoint pen. Kryptonite was slow to react, underestimating the power blogs have in allowing a company's customers to communicate with each other, according to some observers. The bottom line is that companies no longer control the flow of information as they used to.
机译:如果您不相信网络日志之花,请询问Dan Rather。哥伦比亚广播公司的主持人在破烂之后发现了他的新闻声誉,因为几个博客帮助揭露了拉瑟在“ 60分钟”报告中对乔治·W·布什总统的国民警卫队提出的质疑所使用的文件。自行车锁制造商Kryptonite也对Weblog的新生力量有第一手的经验,因为博客作者在揭露如何使用圆珠笔采摘其锁具方面发挥了重要作用。据一些观察家称,石反应迟钝,低估了博客在允许公司客户之间进行交流方面的力量。最重要的是,公司不再像以前那样控制信息流。

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