If you don't believe in the flower of Weblogs, ask Dan Rather. The CBS anchorman found his journalistic reputation in tatters after several blogs helped expose as forgeries the documents Rather used on a "60 Minutes" report questioning President George W. Bush's National Guard service. Bicycle lock manufacturer Kryptonite also had a first-hand experience with the nascent power of Weblogs after bloggers played a big role in exposing how one of its locks could be picked with a ballpoint pen. Kryptonite was slow to react, underestimating the power blogs have in allowing a company's customers to communicate with each other, according to some observers. The bottom line is that companies no longer control the flow of information as they used to.
展开▼