7 WAYS TO MAKE ONLINE ADVERTISING WORK FOR YOU

摘要

It's official: The online advertising world is in love with search engine and e-mail marketing. In fact, they are expected to grow more than 41% and 25%, respectively, this year. In contrast, the use of banner ads, according to reports, is declining. Although the traditional 468-by-60 pixel banner is still the most popular ad format, it's on the downswing, leaving an open door for b-to-b marketers that plan and execute a tight branding strategy. Here are seven tips that will help you make the right moves in an ever-changing online ad environment.