VNU launches flurry of Web-related moves

摘要

VNU Business Media, a unit of VNU, has announced a flurry of Internet-related moves of late, including an international deal with Google, the availability of RSS subscription feeds related to its European properties and the launch of a subscription Web site covering Wal-Mart Stores. What all of these moves have in common is they each position the company to generate new revenue from existing content. On Feb. 15, VNU Business Media units in the U.S. and Europe announced they would begin offering Google Ad-Words advertisements on their b-to-b Web sites. As part of the revenue-sharing agreement, Google text-based ads will appear on such sites as those of Billboard, Hollywood Reporter and Accountacy Age.