A recent trio of acquisitions by Ventiv Health, HCPro and Wolters Kluwer spotlights the dilemma faced by small and large medical media companies. With customers' needs growing, small self-funded companies find themselves in need of capital to grow. Larger companies, meanwhile, want to broaden their media offerings but don't want to start from scratch. Now the two parties are meeting at the negotiating table, leading to acquisitions that boost the bottom line from day one and a medical media M&A marketplace that is expected to stay healthy well into 2006.
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