Clients devise models to track return on agency investment

摘要

As pressure is brought to bear on marketers to show return on investment for their marketing programs, many are developing models to prove ROI on agency performance as well. "We are struggling over it," said Tom Insprucker, VP-marketing, North American operating division of Schneider Electric, a Palatine, Ill., manufacturer of electrical distribution and industrial control products. "We are attacking it as enterprise marketing management. As a single entity, the asset we manage the most is our agency."