Measuring new media not easy

摘要

Web analytics guru Eric Petersonanalyst and author of Web Analytics Demystified (Celio Group Media and Cafe Press, 2004)-likes to point out that most businesses haven't mastered the basics of first-generation Web analytics. So he asks: Why worry about what comes next? The truth is b-to-b marketers can always tune-up their basic search engine optimization and analytics tactics. But that doesn't mean they can afford to ignore the march of progress on the Web, where growing online video inventories, new social network constructs and Web 2.0 apps and widgets bring new complexity to measuring user activity on the Web.