Study reveals habits of top executives

摘要

Top business executives are concerned chiefly about the volatile economy, heavy users of all types of media and increasingly turning to such new media as blogs, podcasts and streaming video as information sources. Those are some of the top findings from media research firm Ipsos Mendelsohn's "Business Elite 2008" study, which looks at the top concerns, media habits and technology usage of senior business executives in the U.S. The study was based on a direct mail survey in the second quarter of 2,251 senior decision-makers from a number of different industries, including information technology, telecommunications, financial services and insurance. Volatile markets/managing economic uncertainty is the biggest challenge facing top business executives, cited by 65% of respondents. Other pressing issues are the price of fuel and other raw materials (52%); attracting and keeping top talent (38%); the decline in the value of the dollar (35%); and innovation (20%). (Respondents could pick more than one answer.)