Generational shift

摘要

It's no secret that the exhibitions industry is graying. Organizers foresee a day when baby boomers will hand off their buying power. The question for those organizers: How will they engage attendees who will pick up the baton?rn"It is our job to make sure young people see the importance of participating in the exhibitions industry just as their parents did," said Doug Ducate, president of the Center for Exhibition Industry Research. "To sustain your industry, you have to fill your pipeline."