Company: Old Dominion Freight Line, Thomas-vitle, N.C. Agency: Ogilvy Durham, Durham, N.C. Market: Business owners Quick chase: It's the fullscreen, magazine-quality images of Old Dominion reps meeting with customers in their workplace that makes this online ad click. The landing page images of the Old Dominion driver discussing shipping plansrnwith the owners of shops that make surfboards or acoustic guitars are striking and invite a target audience of business owners into the scene. The ad is more than just pretty pictures. We found it enormously useful as it offers full menus of solutions to a customer's logistical and freight challenges. Clue: The banner drives traffic to the landing page by making it clear that Old Dominion is a take-charge kind of freight company that won't leave the customer in the lurch.
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机译：公司：北卡罗莱纳州托马斯维特尔的Old Dominion Freight Line代理商：北卡罗来纳州达勒姆市的Ogilvy Durham市场：企业主快速追逐：老Dominion代表在工作场所与客户会面的全屏，杂志品质图像使此在线广告成为可能点击。 Old Dominion司机与正在制作冲浪板或原声吉他的商店的老板讨论运输计划的着陆页图片令人震惊，并邀请企业主的目标受众进入现场。广告不仅仅是精美的图片。我们发现它非常有用，因为它提供了解决客户物流和货运难题的完整解决方案菜单。提示：横幅广告清楚地表明Old Dominion是收费型货运公司，不会吸引客户，从而将流量吸引到了着陆页。
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