Sun deal poses challenges for Oracle

摘要

Oracle Corp., which announced plans last month to acquire Sun Microsystems for $7.4 billion, should benefit from the merger but will face significant marketing challenges in communicating the combined brand, industry analysts say.rnIn announcing the deal April 20, Oracle CEO Larry Ellison emphasized the strength of the end-to-end solution that Oracle will now be able to offer its customers as a result of the acquisition.rn"Oracle will be the only company that can engineer an integratedrnsystem-applications to disk-where all the pieces fit and work together so customers do not have to do it themselves," he said. "Our customers benefit as their systems integration costs go down while system performance, reliability and security go up."