A new network-based approach leverages multiple media brands

摘要

Information Week is a powerful brand in print and online. But by coupling InformationWeek with related assets and going to market as the InformationWeek Business Technology Network (IWBTN), Senior VP-Publisher John Siefert is taking the business to its next level.rnSiefert has a two-pronged growth strategy: First, provide plentiful, relevant, useful content for IT executives, and, second, offer applications that give users a better experience and IT marketers unique options.rnIWBTN creates a huge volume of news, features and user-generatedrncontent from InformationWeek, In-telligentEnterprise.com, Network-Computing.com, Dr. Dobb's Journal and its other media brands. That content is being increasingly integrated with three additional levels of content: InformationWeek Reports, which are typically based on editorial content; InformationWeek Analytics, which are 20-to-40-page reports written by IT professionals; and the TechWeb Digital Library, a vast repository of vendor content.