Booz & Co. proposes 'two paths' for publishers

摘要

Even before last September's financial crisis, print was in decline.rnLast spring, American Business Media President-CEO Gordon T. Hughes II said: "All of us must recognize the unprecedented changes we are facing. We must unteth-er ourselves from our legacy business model to be competitive in today's environment." By midyear, print advertising revenues, as reported by ABM's Business Information Network, were off 7%.rnDuring the summer, ABM commissioned consultancy Booz & Co. to study the industry and make recommendations on how members could make the changes necessary to ensure future growth while their legacy businesses declined. Booz collected information from 76 of ABM's 120 media company members through personal interviews and an online survey for the study.