Ad agencies evolve into strategic consultants

摘要

B-to-b marketing agencies have evolved over the past 10 years from being primarily advertising and branding focused to playing a much larger role as a strategic partner for their clients.rn"There has been an increasing level of respect assigned to an agency's counsel as a consultant and provider of advisory services," said Rick Segal, worldwide president-chief practicernofficer at GyroHSR, New York.