10 years after:Assessing changes

摘要

The terrorist aitacks of Sept. 11, 2001, had a quick, dramatic impact on nearly every aspect of U.S. life, and b-to-b marketing was no exception. The most immediate change for marketers was a rapid drop-off in travel. As business declined, travel budgets were slashed; on a more basic level, many people just didn't want to get on a plane. Many trade shows were canceled, while others saw steep declines in attendance.