Hewlett-Packard Co.

摘要

Agency: gyro London Campaign: "Prove It" Launch date: April 2012 Creative credits: Business leader: Jo Fishburn, gyro Why we liked it: HP uses a CSI-style case file to grab recipients' attention. It works for a couple of reasons. For one, the bold, red "Evidence" banner that appears in various places in the "file" is hard to resist (thanks to the TV franchise, the fascination with cop-show procedu-rals seems to have seeped into our collective consciousness over the past decade).