Agency: Ogilvy & Mather, Chicago Campaign: "North Pole" Launch date: December 2011 Creative credits: Chief creative officer: Joe Sciarrot-ta; creative director: Chris Wall; copywriters: Geoff Berg, Mark Bruker, Katie Rivard; art directors: Sam Spratlin, Steve Hahn; management supervisor: Charles Brandl; producer: Mike Diedrich; executive group director: Cathy Francque Why we liked it: With banners and video, CDW uses an impossibly large, complex organization with 7 billion customers-Santa's North Pole-to explain how CDW can help with IT.
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