Barry Bruno

摘要

When Barry Bruno began his work with the Transfusion Medicine division of Johnson & Johnson's Ortho Clinical Diagnostics, he noticed that all the ads he saw in the category focused on functional benefits. They touted things such as "my instrument is faster than yours," said Bruno, former worldwide marketing director, Transfusion Medicine, who earlier this year was promoted to director-marketing, U.S. at Ortho Clinical.