Building a successful mobile landing page for e-newsletters is essential

摘要

Question: What should marketers keep in mind when building a landing page for email newsletters that will be accessed on mobile devices? Answer: Ensuring your e-newsletter's landing page—as well as linked content—is optimized for the mobile audience is crucial because 64% of key decision-makers view e-mail on their mobile devices, according to Marketing Sherpa. Try incorporating these best practices to ensure that your e-newsletter is just as striking to mobile users as it is for those accessing it on a desktop.