While pundits have declared that email is dead, they're just dead wrong. A well-executed email newsletter (e-newsletter) remains an excellent avenue for connecting with your customers if (and this can be one giant "if") you can capture your reader's attention. I just checked the dreaded red bubble on my iPhone email inbox: I have 278 unread messages across my personal and professional email accounts. How can you possibly hope to gain attention in the average American's over-crowded inbox? It's time for an e-newsletter overhaul! Pull up your most recent e-newsletter and read on for nine tips that will help your email marketing deliver.
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