In a world awash in words, emails, tweets and texts, it might be surprising to read that the best way to connect with a human is with a visual, Corona's lime, Tropicana's straw-in-the-orange, Susan G. Komen's pink ribbon. Each of these is what I call a "visual hammer." Some of these visual hammer success stories are astonishing: Thanks to the duck, Aflac's name recognition went from 12% to 94%. Thanks to the lime, Corona has become the No.1 imported beer in America. Thanks to the pink ribbon, Susan G. Komen for the Cure, according to a 2010 Harris Poll, was the charity people were "most likely to donate to."
展开▼
机译：在一个充满文字，电子邮件，推文和文字的世界中，读到与人建立联系的最佳方式可能是令人惊讶的视觉效果：电晕的酸橙，Tropicana的橙色稻草，Susan G. Komen的粉红色带。我称之为“视觉锤”。这些视觉锤成功的故事中有些令人惊讶：由于有了鸭子，Aflac的名字知名度从12％上升到94％。多亏了石灰，Corona成为美国进口啤酒的第一名。根据粉红丝带，苏珊·科门（Susan G. Komen）表示，治愈疾病的慈善机构是“最有可能向其捐款”的慈善机构，根据2010年哈里斯民意调查。
展开▼
