Investing in live events

摘要

Where are you seeing marketers increase investment at live events? Clients often are putting more into generating their own media. They're creating content and coming away with elements they can use across their entire marketing program-for example, at a conference, harvesting content, and presentations and other pieces of media that they can repurpose and push out through social media or other channels or use in other ways. It's an investment in their own media elements. The live event is still that focal point for the deepest engagement that you can have, but there are other layers and extensions around it that can also be leveraged.