Jack Griffin, former CEO of Time Inc. and Meredith Corp., opened the recent American Business Media Annual Conference in San Francisco with a frank keynote address exploring how media companies must adapt to the decline of print advertising. "Advertising isn't going to support all of the media companies that exist today," he said. "We need to do something more." The conference, which had the theme "The customer-driven future," examined ways b-to-b media companies can transform themselves to generate more revenue from their audiences-both directly from their readers and indirectly by providing marketers more targeted ways to reach those readers.
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