ABM focuses on b-to-b media future

摘要

Publishing executives spent the lion's share of last month's American Business Media Annual Conference in Amelia Island, Fla., focusing on sustainable business models in a rapidly evolving environment. The consensus: The successful b-to-b media company of the future must produce timely, relevant content while working in a more collaborative way with marketers that are stepping up their own content creation.Tony Uphoff, CEO of Business.com, kicked off a session that addressed the topic head-on, saying, "The infusion of new technology isn't scaling our business, it's challenging it."Abraham Langer, COO of 1105 Media, followed with a blunt assessment of the advertising business model that drove b-to-b media for generations. "That old model is dead," he said. "What's not dead is the more basic proposition of b-to-b media, which is connecting buyers and sellers."