It's decision time on gTLDs

摘要

Like rr or not, the application window for the new generic Top Level Domains (gTLDs) opened in January, and you need to decide whether or not to apply. Let's take a look at the key concerns: M If I don't apply, someone else can get my brand name.This is true. ICANN has procedures to protect trademark holders from infringe ment, but the process doesn't guarantee that another organization can't get your string. If you don't apply, the onus is on you to review the applications on the ICANN site after the window closes to see if anyone has applied for a string that is, or contains, your name. Assuming you have legal rights to the name, you can file a Legal Rights Objection. The factors that will be considered leave room for interpretation, but we believe that if you have trademark rights to your name and the organization applying for your name doesn't, you'll prevail. If the applicant has trademark rights for the same term in another sector, then you'll need to prove that the applicant's intended use of the gTLD will cause harm to your brand, which will be difficult to do and you likely won't prevail.