New ad, optimization programs reflect Facebook's push to attract marketers

摘要

If Facebook's latest earnings are any indication, its flip-flops-and-T-shirts aura that's kept some b-to-b marketers at bay is giving way to that of a company serious about making money. First-quarter ad revenue totaled $1.25 billion, up 43% from the year-earlier period. As of March 31, the social media platform had 1.11 billion monthly active users, up 23% from a year earlier; mobile active users were up 54% to 751 million."I acknowledge the perception is there," Elisabeth Diana, Facebook's advertising communications manager, said of the platform's laid-back image. However, she added, "from day one it's been about connecting people to the businesses they might be interested in."In the last year, Facebook has rolled out a number of optimization and advertising programs.