Google's ongoing multiplatform development helps increase b-to-b footprint

摘要

As untapped markets go, Google thinks b-to-b is the next frontier. And the king of search is working hard to capitalize on that opportunity with a full lineup of services, including search, display, video and mobile advertising."We think there's a seismic shift in how much b-to-b buyers and sellers are using the Web," said Mike Miller, Google's industry director-business and industrial markets. In "The Evolving Path of Today's B2B Buyer," a study it commissioned with Compete, Google found that 88% of b-to-b companies are using the Internet to research business purchases, up almost 24% from 2011.Search engines are the No. 1 source for b-to-b information, the study found, with 90% of respondents using them for research, followed by brand sites (74%). Google's growth backs up those findings: Its 2012 revenue was up 32% from 2011. Google continues to account for about two-thirds of search queries, according to comScore.