You'd have to be slightly insane to throw marketing money into the headphone arena these days. Just as Apple and Samsung are sucking up all the oxygen in the smartphone space, Beats and Bose seem to be doing the same in the personal audio industry. Granted, the majority of the country may be simply walking down to the closest Walmart and buying whatever's on sale for $12.99, but if you were to ask the average consumer what the best headphones are, he'd likely say Bose or Beats.
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