GUINNESS AIRS POWERFUL OLYMPIC SPOT BEFORE NON-SPONSOR AD BLACKOUT

摘要

It might be one of the best ads you never see. On Jan. 28, Guinness broke a heartwarming ad chronicling an athlete who gave up her spot in the Olympics to her sister. Within 48 hours, it was gone forever. The commercial featured biathlete Tracy Barnes, who ceded her place on the U.S. Olympic Team to twin sister, Lanny, after Lanny was too ill to compete in some qualifying races. It was yanked to comply with U.S. Olympic Committee rules that prohibit unofficial sponsors from featuring Olympic competitors, according to Guinness. This year's ad blackout runs from Jan. 30 to Feb. 26, according to rules posted on TeamUSA.org.