AS PAUL CHIBE LEAVES A-BINBEV, WILL HIS AD STRATEGY LIVE ON?

摘要

Anheuser-busch inbev recently announced its top U.S. marketing executive, Paul Chibe, would be leaving. His replacement is Jorn Socquet, the brewer's VP-marketing in Canada since 2010. Mr. Chibe cited family reasons and the brewer said it was his decision. But his exit comes as A-B InBev faces pressure to boost performance of Bud Light, which will roll out a campaign in the Super Bowl.