Whither Lufthansa?

摘要

At its annual investor day last month Lufthansa CEO Wolfgang Mayrhuber started off with the question: where are we going?rnHe answered himself with a "vision": to grow profitably; superior distinction from competitors; strong balance sheet; partnerships through alliances or consolidation; offer products in all segments; remain an Aviation Company and Airline Group; stay flexible, responsive and stable in a changing environment; maintain a leadership strategy that builds on entrepreneurship and a modular setup. Visions may be good for inspiring the troops, but are only an indication of a desired future path.